Played the demo. Probably gonna get it at some point, but not until it's on sale.
While the combat seems nice and actually require a bit of skill and attention, more than most action RPGs, I was overcome with how unoriginal the whole thing was. Completely standard fantasy setting slog. Fire, ice and thunder spells, really? Dialog style is lifted directly from Bioware, but without their writers, it matters little. The crafting is also pretty much the same as every MMO and the skills in general remixed versions of Dragon Age. The combat, while polished, is still the same old "use abilities 1-9, dodge roll and block".
The single new thought in the game is the class system, which isn't really a class system so much as "oooh, you can get appropriate bonuses if you spec into more than one class tree".
I'm sure it's a fine game, and probably better than a lot of the competition, but I don't know how long I can go on playing the same game again and again. I'll second the Fable comparison. Solid, but not innovative in any way. It's also like Darksiders, in some ways. Also a new IP, also huge budget and very polished. Still almost redundant in it basically being Zelda + God of War + Comicbook aesthetics. I just find it disheartening that new IPs can't have any innovation in triple A gaming.
Now let the flamewar begin.