So, I've looked a bit deeper into it and now it makes me curious. Apparently Reddit had started up a plan on day 3 where they would try and coordinate point flow to ensure each team wins twice. And if you look at the screencap
they seem to have been succeeding for the first 3 days since their plan was coined together.
But then Steam seems to have noticed that something is up (after on day 3 green won with a 500k point lead to next best team, 4th day pink won with a lead of 700k points to 2nd best, and blue managed to win day 5 with a lead of almost 1 000 000 points to everyone else), and changed the rules to grant 3 free games from wishlist of 30 people who contributed points to the winning team, as well as to 20 people for 2nd team getting 2 games, and 10 people in 3rd getting 1. (This isn't the first time they've changed the rules, on day 2 they changed the minimum level required to get cards from 5 to 8 which made me confused as to why I stopped getting cards, having been lvl 7).
Having said that the whole issue seems extra slimy when you take into account how much money Steam is to get out of it. You can see a little commentary and basic maths done in this vid
But I wish to make some maths of my own. Steam gets a 15% cut on all marketplace transactions.
Summer Adventure Card 1: Starting at: 0,17€ Volume: 112,566 sold in the last 24 hours.
Summer Adventure Card 2: Starting at: 0,15€ Volume: 108,880 sold in the last 24 hours
Summer Adventure Card 3: Starting at: 0,14€ Volume: 110,531 sold in the last 24 hours
Summer Adventure Card 4: Starting at: 0,13€ Volume: 108,086 sold in the last 24 hours
Summer Adventure Card 5: Starting at: 0,16€ Volume: 108,556 sold in the last 24 hours
Summer Adventure Card 6: Starting at: 0,15€ Volume: 108,103 sold in the last 24 hours
Summer Adventure Card 7: Starting at: 0,15€ Volume: 107,162 sold in the last 24 hours
Summer Adventure Card 8: Starting at: 0,15€ Volume: 107,284 sold in the last 24 hours
Summer Adventure Card 9: Starting at: 0,15€ Volume: 106,361 sold in the last 24 hours
Summer Adventure Card 10: Starting at: 0,15€ Volume: 107,547 sold in the last 24 hours
Which amounts to: 162 831€ of money moved through the marketplace, and 15% of that is 24 424€ in the last 24hours off of only the summer trading cards alone. Not counting the team change tokens or foil cards. Or in fact all other types of cards that saw an increase in trade due to the need for badges.
Now even if all of the 60 people winning 3 games off their wishlist wanted 3 full-price AAA titles for 60€ each (which isn't even close to being true, a good portion of these winners wanted old classics or indie games), that's 8 400€ of cost in game gifts, and still 16 024€ profit per day.
And now we have the red team set to win 3rd day in a row. And all I can say is, Steam did not impress me with their idea. I expected Steam to make profit off this sale and hype, this is only natural, and a good marketing strategy by them. But they could have at least ensured that there was some actual competition, not what it is now, with red team winning with a lead of 400k, 300k, and 200k in days 6, 7, and 8 respectively (day 8 hasn't finished yet, so it's an estimate at the time of writing). The only competition during this steam sale took place during the first 2 days, after that things were either rigged (for 3 days), or completely imbalanced (for another 3 days).