This is something that has been on my mind for a long time, but I do not really have many people IRL to talk to that can be on level with me in terms of understanding. So for those who are on the internet a lot (or more specifically Youtube) will know about issues with Google's copyright system. So what I want to try and figure out is if the general public as a whole can do anything to adjust Google's copyright system through petition.
First thing is understanding what Google's approach to copyright is. These 3 pages explain the primary points to it:
1. Explanation of Copyright for Youtube
2. Explanation of Fair Use
3. Explanation of Content ID
Second, is identifying the issues with either the system or current day approach to copyright itself so that it can be adjusted:
1. In terms of Google's view on copyright, they are approaching this correctly for the most part. However, one part can be put into question with the section "Can Youtube Determine Copyright Ownership". Though it is correct for Google to not police given claims, they should still look into claims to assure legitimacy for the protection of the users. Currently when a copyright claim is given, it has certain elements of anonymity to which people can commit fraud safely with rights to content. Placing a counter claim is then impossible to push through as the anonymity can prevent the capability to settle in court. Also claims can be legitimate, but abused by the copyright holders themselves which can be settled in court, but puts into question if the current system gives the copyright holders too much power and the affects it can have on a person through Google's strike system.
2. In terms of Fair Use, it follows the law itself to which Google has no involvement from this point. This does make me ask though, with the advancement of technology, how the law should be amended to set standards of copyright in video sharing sites on the internet in general. Specifically with new methods of sharing content in the forms of "Let's Plays" and "Let's Watch". Is the content used within these videos considered protected by copyright? As of now, most likely they are. However, these methods of sharing content are similar to that of sharing a game or video you own with a friend except on a larger scale. The only difference being that uploaded content is monitored unlike the real world.
3. In terms of Content ID, Google meant well with the intention to protect copyrighted content. The unfortunate thing is the system works too well. With use of audio and video tracking, content that does not intentionally infringe can still be taken down with ease simply with how the system works. Music playing in the background? Can be tracked. Television in the background of vlog showing content? Can be tracked. Once these things are tracked, the copyright holders can have an automated system in place to determine what to do with the content. Certain companies are incredibly uptight about protecting copyrighted content to which they can choose to automatically take down videos tracked in mass. The companies do not even need to review the tracked videos, it just follows as they say for it to do. At the very least, the companies should review these tracked videos with public interest in mind.
So lastly, summarize what could be amended if such is possible to do so for not just Google, but also video sharing websites in general (except for Google's strike system as that would be company policy). Video sharing websites should be required to check legitimacy of companies and claims in case said company is fraudulent. Determine if certain new forms of content sharing (i.e. let's plays, let's watches, streaming content) would be protected under fair use. If protected by fair use, possibly consider further benefits to companies aside from content advertising such as gaining profit through advertisements on the video. When a company makes use of a content tracking program, companies will be required to check the tracked content to reassure if it is or is not rightfully protected through copyright laws.
Feel free to add your thoughts. As stated above, I am curious if what has been summarized is possible to petition into law. Video sharing on the internet is nearly 10 years old and politicians in many countries have been trying to consider how to approach copyright with the internet without harming the positive aspects that it brings. The unfortunate thing is most politicians do not understand the internet as well as the people who use it on a daily basis, so that is why it may be more beneficial for the general public to take a proactive approach.